ECONOMIA CRIATIVA: OPORTUNIDADES E GARGALOS PARA O SEU FORTALECIMENTO NA CIDADE DO RIO DE JANEIRO.

The article deals with the relationship between creative economy and its increasing association with development debates, especially at local and regional scales. The main objective is to identify opportunities and bottlenecks for strengthening the creative economy in the city of Rio de Janeiro through the analysis of secondary data collected from various statistical bases used in the construction of the Development Potential Index of Creative Economy (DPIEC) which has been applied to all Brazilian states' capitals. In addition to this analysis more focused on the capital, the article also provides an overview of the state's creative economy and its concentration on the capital. The results, on the one hand, reveal the importance of creative activities in the economy of the city of Rio de Janeiro, which can be mobilized as engines of development, but, on the other hand, identify bottlenecks to be overcome in crucial factors for strengthening creative economy, especially those related to education, the attractiveness of the city of Rio de Janeiro and policies to support culture [ABSTRACT FROM AUTHOR]