Starwood to Name a Coke Veteran as CEO.

Reports that Starwood Hotels & Resorts Worldwide Inc. will announce the hiring of Steven Heyer as chief executive officer. Recent work history of Heyer, including the No. 2 man at Coca-Cola Co.; Expected role of current CEO Barry Sternlicht, who will remain with the company that he founded; Comparison of Heyer and Sternlicht's management styles, indicating Heyer is more traditional; Excerpts from a joint interview with both Heyer and Sternlicht, regarding what will be needed for the two men to co-exist successfully; Perceived strengths Heyer brings to the job and how it will help Starwood, which is attempting to offer more services to the guests at its hotels and resorts; Speculation about Starwood's retail business; Demographics of Starwood's customers.