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Frito-Lay's Tostitos Star in AMC Theaters.

Authors :
Reyes, Sonia
Source :
Brandweek. 9/6/2004, Vol. 45 Issue 31, p11-11. 1/3p. 1 Color Photograph.
Publication Year :
2004

Abstract

Reports on the plans of Frito-Lay to promote the MovieNachos tortilla chip and nacho snack into AMC Theaters in the U.S. Marketing strategy used by the company to introduce the brand; Decline in sales of chip brands in 2004; Background on AMC Theaters.

Subjects

Subjects :
*FOOD advertising
*NACHOS
*MARKETING strategy
*SNACK food industry

Details

Language :
English
ISSN :
10644318
Volume :
45
Issue :
31
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
14418100

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