El uso de las redes sociales en las bibliotecas universitarias de México: un estudio comparativo.

This paper overviews the use of social networks in university libraries in Mexico. It presents the analysis of posting trends at a national level, as well as an analysis of the use of various platforms, the dissemination they offer, and what they promote. Additionally, the paper evaluates the extent to which the possibilities offered by these platforms are exploited as low cost means of mass communication. The method is based on the analysis of posts from 50 university library sites on Twitter and 50 sites on Facebook from January 2017 to the beginning of August 2019. [ABSTRACT FROM AUTHOR]