How egg producer uses social media to reach customers.

For a farming business that depends on customer contact, social media has become an indispensable tool for Susie MacMillan, who runs the Mac's Farm organic egg enterprise in Sussex. Winner of last year's Farmers Weekly Awards Poultry Farmer of the Year, Ms MacMillan has learned through experience how to get the most from social media - and how to make it pay for her business. [Extracted from the article]