Cite
Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity.
MLA
Joseph, Joshy, et al. “Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity.” Journal of Promotion Management, vol. 26, no. 4, July 2020, pp. 524–43. EBSCOhost, https://doi.org/10.1080/10496491.2020.1719953.
APA
Joseph, J., Sivakumaran, B., & Mathew, S. (2020). Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity. Journal of Promotion Management, 26(4), 524–543. https://doi.org/10.1080/10496491.2020.1719953
Chicago
Joseph, Joshy, Bharadhwaj Sivakumaran, and Shawn Mathew. 2020. “Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity.” Journal of Promotion Management 26 (4): 524–43. doi:10.1080/10496491.2020.1719953.