The road to data maturity - Why publishing has to stay relevant in the digital age and why it needs to start now.

The world is rapidly changing driven by the rise of data and Artificial Intelligence (AI). Many industries are facing wholesale change. Customers now expect tailored, digital solutions and personalized insights delivered at the point of need - and structural transformation is simmering as a result. This paper looks at the sea change and opportunities in the academic publishing sector. Driven by technology and changes in user experience, publishers need to harness technologies such as AI to help them evolve from being traditional content providers to data-driven product companies. Data is at the heart of everything. Increasing their data maturity will fuel innovation and power the transformed products and services that customers demand going forward. As part of this feature 67 Bricks will also introduce the Product Development Data Maturity model for scholarly publishers to help plot a course from where they are now to where they need to be to survive. [ABSTRACT FROM AUTHOR]