Fomento de la lectura en la era digital: encuentros de jóvenes con booktubers en la red BiMA. la irrupción de influencers y musers.

Today's libraries must be open to technological progress and recent social tendencies in the digital era in order to satisfy their users' potential demands. Special attention must be paid to the concerns of the youth, who are permanently connected to the Internet and "by-products", like social networks, which are essential for proper visibility of our public service. Indeed, phenomena emerging from social media such as BookTube and its participants, booktubers and influencers (specially musers), are major allies to connect with the youngest and to help Libraries achieve one of their aims: the promotion of reading habits. Accordingly, this paper describes the meetings of young people and Booktubers held in the "BiMA" Network, the Network of local Libraries of Aljarafe, specifically in Bormujos -2018- and Aznalcázar -2019-. The development of this type of event into part of a comprehensive project for the promotion of reading among the youth via BookTube is also discussed. Our experience in the meetings is described, along with the results of a survey conducted on librarians from the province of Seville. The survey addressed one of the questions raised in the panel discussion on "Brand, Library and Social Media": To what extent can booktubers and influencers contribute to the use of library resources and to the improvement of the Libraries brand image. [ABSTRACT FROM AUTHOR]