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Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.
- Source :
-
PLoS ONE . 1/15/2020, Vol. 15 Issue 1, p1-17. 17p. - Publication Year :
- 2020
-
Abstract
- This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research—may add a potentially important dimension to accepted categories of integrity and benevolence. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 19326203
- Volume :
- 15
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- PLoS ONE
- Publication Type :
- Academic Journal
- Accession number :
- 141212797
- Full Text :
- https://doi.org/10.1371/journal.pone.0226711