Improving on-time colorectal cancer screening through lead time messaging.

Screening rates for colorectal cancer have increased steadily in recent years among individuals aged 55 years and older but remain unacceptably low for younger individuals, especially those at an increased risk due to family history. Herein, the authors describe a novel lead time messaging program aimed at increasing on‐time screening for both average‐risk individuals and those at increased risk because of a family history of colorectal cancer or advanced adenomas. [ABSTRACT FROM AUTHOR]