O consumo e suas articulações com os relacionamentos amorosos.

This paper reports results of a research whose objective was to understand how the consumption is established in the dynamics of the construction of the amorous relationships of a couple. The justification for the work lies in the fact that more studies are needed that connect the emotions present in certain contexts, such as love relationships, to the consumption theme. The interpretative perspective of research provided by the Consumer Culture Theory (CCT), guided by the epistemologicalmethodological framework of Grounded Theory, was adopted. In the field work, 15 in-depth interviews were conducted. In addition, the research also relied on the use of projective techniques. The analysis of the data allowed the elaboration of a theoretical scheme in which several expensive elements were explained to the field of consumption in a cultural and symbolic perspective. As a conclusion, the way in which consumption is intertwined with love relations is perceived, since it functions as an expression of the individual, it is a fundamental element in moments of conquest, while at the same time providing the means by which the relationship can consolidate and maintained through the integration of identities. [ABSTRACT FROM AUTHOR]