Entertainment science: Data analytics and practical theory for movies, games, books, and music.

Indeed, via an exhaustive explanation of entertainment marketing, I Entertainment Science i makes the case for industry scholars and practitioners to make room for theory and data science in their future decisions. While Chapter 11 examines trailers, advertisements and the key characteristics, Chapter 12 navigates other communication channels, including word of mouth, professional reviews, and recommendation algorithms. Finally, the book's concluding chapters spotlight how entertainment products are distributed (Chapter 13) and priced (Chapter 14), as well as the diverging marketing strategies behind niche products and blockbusters (Chapter 15). [Extracted from the article]