Jornalismo, gestão da qualidade e regulação: estudo comparado de 42 corporações de mídia.

Our research characterizes the role of editorial guidelines, codes of ethics and media accountability infrastructures in the management of quality journalism and veriied its application in Brazil and United Kingdom, from a comparative perspective. he analysis of existence, content and conditions of access to policies of editorial quality management of 42 media corporations was performed by the means of the Q-Avalia System (UFS/CNPq). Results include a ranking of the assessed corporations and are commented according to three keys of interpretation: quality as an outcome of normative policies; quality as an outcome of market competition; and quality as a simulacrum. [ABSTRACT FROM AUTHOR]