TURLARDA TEKNOLOJİ KULLANIMI: TURİSTLER VE TURİST REHBERLERİ GÖZÜYLE BİR DEĞERLENDİRME.

Technology has a significant impact on business activities as well as daily life. For this reason, travel agencies and guides are not far from technology to manage a tour more effectively. A study was conducted to evaluate the tourist guides and tourists' perspective on the application and use of technology in the tours and to have information about the appreciation and criticism of tourists about the technology applications. Data were collected via interview form approach from 21 professional tour guides which was held in March 2018 and from 31 tourist in June- July in 2018. The data were subjected to content analysis. It has been determined that the tour guides accepting the interview have a positive attitude towards the use of microphone system, vitalization, 3D animation system, interactive examination applications from technological applications. However, it was determined that the guides were negative about the use of "audio-guides" and "virtual assistants" by tourists. It was determined that tourists were positive about the use of microphone system and limited use of technology during tours and their priorities were tour guides. The study concludes with the suggestion that tour guides should consider the technology as an auxiliary and complementary tool, not as the main tool in communication, narration and narration processes. [ABSTRACT FROM AUTHOR]