IMPROVING APPROACHES OF MARKETING PRICING IN LOGISTICS SYSTEMS OF INDUSTRIAL ENTERPRISES AND STARTUP PROJECTS IN GLOBAL COMPETITION.

The article shows the role of the effectiveness of marketing pricing and the development of partnerships in ensuring the global competitiveness of industrial enterprises and start-up projects. The attention is focused on the problems of analytical and real integration of all parts of the industrial and commercial systems of domestic industrial enterprises. The prospects of optimization of partnership parameters on the basis of a single marketing strategy, pricing model in the system are determined. There is an objective need to take into account the strategic, financial and investment aspects of business development, as well as factors of uncertainty and risks, estimates of the decisions of marketing pricing, relevant analytical indicators. Examples of successful testing of proposed approaches and indicators are given. [ABSTRACT FROM AUTHOR]