Let Them Eat Net Carbs.

Looks at the growing identity crisis at Atkins Nutritionals, Inc. as it evolves from a medical practice based on the best selling book "Diet Revolution," into a prominent packaged food marketer. How the company's new position will put it in competition with Unilever and Kraft Foods, Inc.; Number of new reduced-carb products released in the first six months of 2004; Role of the concept of "net carbs" in making the avalanche of products available; Question if there is a possibility of ketosis should dieters eat a large percentage of net carbs from the new desserts and snacks; Defense of the "net-carb" theory by the company; Signs that the growth of the low-carb industry may be slowing.