"Not an Environmentalist": Strategic Centrism, Cultural Stereotypes, and Disidentification.

Birding has long been associated with environmental activism, from its origins as a scientific hobby in the nineteenth century to today's citizen scientist birders. My research with birders shows that despite their political activism, personal actions, and ecological beliefs, many disidentify as activists or environmentalists. Using data from 30 in-depth interviews and three years of ethnographic research with birders, I argue their disidentification comes from two interrelated sources. First, these birders followed the Audubon Society's approach of strategic centrism, espousing a centrist identity and strategy of conservation. Second, these birders disidentified with the identity of "environmental activist" because of negative cultural stereotypes about environmental activists, which was bolstered by the Audubon Society's strategic centrism. These mutually reinforcing phenomena create a situation that doubly discourages these birders from identifying as environmental activists. This paper contributes to sociological understandings of the interplay between culture, identity, and environmental activism. [ABSTRACT FROM AUTHOR]