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Retail internationalization: A review and directions for future research.
- Source :
-
Journal of Marketing Channels . Jan-Jun2018, Vol. 25 Issue 1/2, p1-21. 21p. 1 Diagram, 4 Charts. - Publication Year :
- 2018
-
Abstract
- The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 1046669X
- Volume :
- 25
- Issue :
- 1/2
- Database :
- Academic Search Index
- Journal :
- Journal of Marketing Channels
- Publication Type :
- Academic Journal
- Accession number :
- 138667119
- Full Text :
- https://doi.org/10.1080/1046669X.2019.1646183