El género del cartel político: sus principales características.

The article reviews categories such as Propaganda, Advertising, functions, rhetoric and typologies in the genre of the political poster defined by some of their authors, who through these definitions allow us to understand when we are talking about a political poster and when this is not the case. This is relevant, since the poster has regained its validity as an instrument for disseminating political ideas, gender discourses and ecological concerns to name the hottest topics of today. Thus the poster retakes a certain prestige as a propagator of ideals in the urban society, where it precisely had its origin and continues reflecting the social and political tensions that claim it as a genre that does not lose validity, being also a vehicle and support of the visualization of data in the context of campaigns of an ideological nature that in addition go viral and develop more widely in social networks, great protagonists of the current times. [ABSTRACT FROM AUTHOR]