Murdoch's Son Tries New Tactic At Post: Turning a Profit.

Authors :: Peers, Martin
Source :: Wall Street Journal - Eastern Edition. 7/19/2004, Vol. 244 Issue 12, pB1-B4. 0p. 1 Black and White Photograph.
Publication Year :: 2004
Abstract: Examines how the New York Post is thriving under the leadership of Lachlan Murdoch, who took over the paper from his father in 2000. Struggles of the company under Rupert Murdoch; Overhauls conducted by Lachlan including management personnel changes and advertising sales strategy; Increased circulation numbers; Profile of Lachlan Murdoch.