"O problema não é o que vira notícia, mas o que deixa de ser": a falta de lugar da pobreza e a atenção às celebridades no jornalismo na campanhacrítica da ONG Teto.

This paper presents a perspective to journalism studies, newsworthiness elements, celebrities and event focusing into the NGO Teto campaign, in 2015, that contextualize the poverty invisibility facing the media attention to brazilian artists daily life. he paper adds up how this communication ield construction enable the persistent elucidation of one person and the deletion of another. As the campaign of media criticism was spread through network conversations, this paper also aims to the controversy meanings of production sphere in Facebook, which points to discourses crystallization that links this praxis not only to the media, but also to the political sphere and civil society. [ABSTRACT FROM AUTHOR]