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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription.
- Source :
-
Health Marketing Quarterly . Jul-Sep2019, Vol. 36 Issue 3, p220-235. 16p. 2 Charts. - Publication Year :
- 2019
-
Abstract
- This study examines variables associated with behavior for obtaining prescription medications with or without doctors' prescriptions following direct-to-consumer prescription medication advertisement (DTCA) exposure. Data were analyzed from 631 college students. We found that viewing traditional or cable television DTCA was associated with lower agreement for obtaining prescription medications from a doctor. Reading social media DTCA print content on Twitter was associated with higher agreement for obtaining a prescription medication without a doctor's prescription. In conclusion, college students go for digital social media DTCA and not digital Internet DTCA or traditional DTCA. [ABSTRACT FROM AUTHOR]
- Subjects :
- *CONTROL (Psychology)
*ADVERTISING
*COLLEGE students
*CONSUMER attitudes
*STATISTICAL correlation
*DRUGS
*HEALTH status indicators
*INTENTION
*INTERNET
*MULTIVARIATE analysis
*PHYSICIAN-patient relations
*SCALE analysis (Psychology)
*SELF-evaluation
*STATISTICAL hypothesis testing
*STUDENT attitudes
*SURVEYS
*TELEVISION
*UNIVERSITIES & colleges
*MULTIPLE regression analysis
*INFORMATION-seeking behavior
*SOCIAL media
*PLANNED behavior theory
*DATA analysis software
*DESCRIPTIVE statistics
Subjects
Details
- Language :
- English
- ISSN :
- 07359683
- Volume :
- 36
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Health Marketing Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 137774995
- Full Text :
- https://doi.org/10.1080/07359683.2019.1618009