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Using business performance to communicate change.

Authors :
Crane, Thomas B.
Source :
IEEE Transactions on Professional Communication. Dec98, Vol. 41 Issue 4, p266. 4p.
Publication Year :
1998

Abstract

Discusses the use of business performance to communicate change. Change management; Communication strategies; Use of B.D. Ruben's model to drive a supply chain reengineering project; Taking the change plunge; Involvement of employees in the effort; Employee motivation.

Subjects

Subjects :
*ORGANIZATIONAL change
*COMMUNICATION in management
*EMPLOYEE motivation

Details

Language :
English
ISSN :
03611434
Volume :
41
Issue :
4
Database :
Academic Search Index
Journal :
IEEE Transactions on Professional Communication
Publication Type :
Academic Journal
Accession number :
1375841
Full Text :
https://doi.org/10.1109/47.735368
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