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Using business performance to communicate change.
- Source :
-
IEEE Transactions on Professional Communication . Dec98, Vol. 41 Issue 4, p266. 4p. - Publication Year :
- 1998
-
Abstract
- Discusses the use of business performance to communicate change. Change management; Communication strategies; Use of B.D. Ruben's model to drive a supply chain reengineering project; Taking the change plunge; Involvement of employees in the effort; Employee motivation.
- Subjects :
- *ORGANIZATIONAL change
*COMMUNICATION in management
*EMPLOYEE motivation
Subjects
Details
- Language :
- English
- ISSN :
- 03611434
- Volume :
- 41
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- IEEE Transactions on Professional Communication
- Publication Type :
- Academic Journal
- Accession number :
- 1375841
- Full Text :
- https://doi.org/10.1109/47.735368