Wine tourism in Mexico: an initial exploration.

In the 1980s, the wine industry in Mexico began to define its own identity, and by the end of the 1990s wine regions started to experience the attraction of their first visitors. This fact changed the producers' perspective and enhanced the definition of products and experiences associated with tourism. This paper seeks to present an overview of the current state of the wine tourism industry in Mexico, while analyzing the conditions for its emergence and growth based on a three-stage tourism model proposed by Carmichael and Senese. The development of new wine regions, the emergence of wineries and the growing interest in the food-related tourism make the wine tourism sector a promising activity in Mexico. [ABSTRACT FROM AUTHOR]