КОНКУРЕНТОСПРОМОЖНІСТЬ ПІДПРИЄМСТВА ЯК ВИЗНАЧАЛЬНА ХАРАКТЕРИСТИКА ЕФЕКТИВНОСТІ ЙОГО ФУНКЦІОНУВАННЯ

The purpose of the paper is to research and improve the theoretical approach to determining the essence of enterprise competitiveness as a defining characteristic of the effectiveness of its functioning. The article investigates the evolution of scientific views to the understanding of "competition" concept. The definitions of competitiveness offered by Ukrainian and foreign scientists-economists are presented. The approaches to the definition of the category "enterprise competitiveness" are systematized, the content of it is specified and supplemented. It is grounded that enterprise competitiveness should be understood as reflecting the degree of realization of the potential company power to dominate competitors in the market in the short and long term. The set of factors providing the competitive advantages of the enterprise is identified. It has been established that a specific combination of factors is an objective background for the creation of stable competitive positions of the company in the market. The prospects for further in-depth researches based on the study of the methodology for assessing the competitiveness of the enterprise are outlined. [ABSTRACT FROM AUTHOR]