ФОРМУВАННЯ СИСТЕМИ МОТИВАЦІЙНИХ ДЕТЕРМІНАНТ ЗАБЕЗПЕЧЕННЯ СТАЛОГО РОЗВИТКУ МАШИНОБУДІВНИХ ПІДПРИЄМСТВ

In the article have been substantiated that the essential condition for motivation process is the presence of motivational determinants, which are divided into external (coercion and encouragement) and internal (the possibility of gaining or rewarding and persuasive). In general, those external motivational determinants that influence the leaders of machine-building enterprises to implement measures for ensuring the sustainable development of enterprises were divided into two groups: those that form negative motivation and those that promote positive motivation. The paper reiterates that the advantages of implementing measures to ensure the sustainable development of machine-building enterprises, are: improvement of financial performance indicators; reduction of operating expenses; increase sales volumes and improve customer loyalty; strengthening the image of the brand and the reputation of the company; increase in productivity and quality of work; increasing opportunities for attracting and retaining employees; reducing regulatory oversight; reduction of responsibility for product safety; entry into the capital market. There have been investigated the factors that demotivate to implement the measures to ensure sustainable development of enterprise, which are divided into restraining and destimulating or reducing. [ABSTRACT FROM AUTHOR]