跨媒體購併指標建構與應用.

Under the development of digital convergence, more and more mergers and acquisitions are taking place across media industries. In the past few years, most studies on horizontal mergers and acquisitions examine the concentration ratios or on vertical cases concerning entry barriers that block new entrants. Few research papers have discussed the impact of cross-media merger and acquisition and how to calculate the index. Thus, this paper introduces the experiences of index construction and application from the U.S., Germany, and South Korea, in order to provide a better analysis and concentration measurement index across different media for Taiwan. [ABSTRACT FROM AUTHOR]