Cite
Product innovation and sustainable marketing: effects on consumer innovativeness.
MLA
Sun, Yang, et al. “Product Innovation and Sustainable Marketing: Effects on Consumer Innovativeness.” Technology Analysis & Strategic Management, vol. 31, no. 7, July 2019, pp. 765–75. EBSCOhost, https://doi.org/10.1080/09537325.2018.1550255.
APA
Sun, Y., Weng, C., & Liao, Z. (2019). Product innovation and sustainable marketing: effects on consumer innovativeness. Technology Analysis & Strategic Management, 31(7), 765–775. https://doi.org/10.1080/09537325.2018.1550255
Chicago
Sun, Yang, Chen Weng, and Zhongju Liao. 2019. “Product Innovation and Sustainable Marketing: Effects on Consumer Innovativeness.” Technology Analysis & Strategic Management 31 (7): 765–75. doi:10.1080/09537325.2018.1550255.