El ethos de competencia: estrategias polifónicas de legitimación de Rafael Correa en los Enlaces Ciudadanos.

During the government of Rafael Correa in Ecuador (2007-2017), the program Citizen Link functioned as one of the main government communication devices. At the end of this program, José Maldonado, a native of Peguche, read a summary of these in Kichwa. During this summary, and in general in the program, Correa and Maldonado exchanged comments and jokes, often focused on a dispute about the competence in the Kichwa language. The objective of this work, which will be based in some categories of discourse analysis and focus on the Links made in the indigenous community of Zumbahua, will be to demonstrate that the Ecuadorian president uses several polyphonic strategies to reinforce an ethos of competition in relation to the Kichwa language and the indigenous worldview. [ABSTRACT FROM AUTHOR]