Excellence Research Dividends Continue: Latest Book Explores Public Relations and Effective Organizations.

When the IABC Research Foundation decided 20 years ago to fund one of the most ambitious research projects in the study of business communication, it was the start of something big. It continues to be a landmark study in the practice of public relations, backed up by examples of excellent corporate communication. Through the years, this research investment has netted the IABC Research Foundation a number of related projects and served as background for many ancillary research studies and lectures. The first book stemming from the research project rolled out in 1992. The book "Excellence in Public Relations and Communication Management," provided an in-depth literature review of the discipline. The book reaffirms research as the foundation for planning and measuring communication programs. The research applications exhibited provide an audit tool for practitioners to collect data, compare their current practices to the Excellence index and sample cases, and model improved practices in communication management. Finally, the cross-cultural data from the surveys and the case studies provide insight into the applications of public relations and communication management.