35 años de carteles turísticos en Cataluña: evolución de la imagen turística catalana del 1980 al 2015.

This article analyses the tourism image of Catalonia through tourist posters published. It aims to analyse to what extent the characteristics and attributes promoted have changed over time, and also to examine whether structural changes of destination marketing organisations have had any influence over this evolution. In the study, a content analysis was carried out on a total of 192 posters. Results point out a clear evolution of the tourism image of Catalonia over time, with substantial changes at each stage, considering the various analysed factors. [ABSTRACT FROM AUTHOR]