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Driving Marketing Results.
- Source :
-
CRM Magazine . Nov2003, Vol. 7 Issue 11, p52-53. 2p. 1 Color Photograph. - Publication Year :
- 2003
-
Abstract
- Focuses on how Hibernian insurance provider in Ireland used targeted messaging to double sales and leads. Plan to advertise Ignition auto insurance program; Comments from Vytas Kisielius, president of Adeptra, on the ineffectiveness of mass marketing; Details of text messaging-based marketing program.
- Subjects :
- *TEXT messages
*MARKETING
*SALES
Subjects
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 7
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- 13394993