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You Want Fries With That CRM?
- Source :
-
CRM Magazine . Nov2003, Vol. 7 Issue 11, p15-15. 3/4p. 1 Color Photograph. - Publication Year :
- 2003
-
Abstract
- Deals with the use of a self-service pilot program using touch screen kiosks at the counters of McDonald's. Comment from Lisa Howard, spokeswoman of McDonald's, on the advantages brought by the technology; Details of how the system functions; Deployment of wireless Internet access in several cities in the U.S.; Benefits derived from wireless connectivity.
- Subjects :
- *PILOT (Computer program language)
*WIRELESS communications
*INTERNET
Subjects
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 7
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- 13394976