"Tearing Down the Walls of Segregation": Race, Conservatism, and Evangelical Rap.

Evangelical rap may sound like an oxymoron, but it was one of the most important trends in evangelical America as the Christian right rose to new levels of power in the 1990s. The trio DC Talk sold millions of album and dominated the Christian charts from the early 1990s and into the early 2000s. This was more than pure entertainment. Popular culture, and especially popular culture targeted at teens, is an important venue for disseminating values and sustaining religious identities. The artists promoted by the Christian music industry have to reflect the ideas and values that parents and central evangelical institutions wish to teach their children. In the 1990s, racial reconciliation was one of the most important issues to evangelical America and DC Talk were poster boys for a multiracial and multicultural America. Therefore this article takes DC Talk as a starting point to discuss evangelical engagement with race issues in the 1990s. DC Talk wrapped up evangelical individualism and color-blind conservatism in hip-hop garb, trying to reinvent a group with a checkered past when it comes to race relations as the hope of a racially harmonious America. [ABSTRACT FROM AUTHOR]