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Anti-Stigma HIV-Related Social Advertising: No Evidence for Side Effects on Condom Use.
- Source :
-
Health Communication . Feb2019, Vol. 34 Issue 2, p135-138. 4p. 1 Graph. - Publication Year :
- 2019
-
Abstract
- Recent campaigns try to reduce social stigma associated with persons living with HIV. For example, a German campaign raised awareness that infection is unlikely in low-risk day-to-day interactions. Research has yet to show that there are no harmful side effects. This is essential because such messages promote a less threatening picture of HIV and thus may unintentionally increase complacency. We tested the possible side effects on the willingness to have sex without condoms. An experiment was conducted in which participants were exposed to anti-stigma messages or not. Anti-stigma messages did not elicit an increase in the willingness to have sex without condoms. [ABSTRACT FROM AUTHOR]
- Subjects :
- *SOCIAL stigma
*HIV
*CONDOM use
*PUBLIC service advertising
*HUMAN sexuality
Subjects
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 34
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 133530408
- Full Text :
- https://doi.org/10.1080/10410236.2017.1384435