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5 Ways Marketing Organizational Structures Are Changing.
- Source :
-
Communication World . Oct2018, p1-4. 4p. - Publication Year :
- 2018
-
Abstract
- The article focuses on key trends changing the shape of marketing departments. It mentions about use of customer personas and journey mapping and implementing customer-centric marketing by organizations generated by marketing; maintaining the customer experience; and creative campaign on a brand for increasing brand engagment.
Details
- Language :
- English
- ISSN :
- 07447612
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 133511492