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Source :
Advertising Age. 11/30/1998, Vol. 69 Issue 48, p39-39. 3/4p.
Publication Year :
1998

Abstract

Presents advertising news briefs in the U.S. as of November 30, 1998. Decision of the U.S. Federal Trade Commission to abandon its prosecution of R.J. Reynolds Tobacco Co. over a Joe Camel advertising; Announcement by footwear marketer Candie's of the advertising agencies included in the finalists who will handle its advertising account; Move of Procter & Gamble to discontinue the advertisement for its Pampers disposal diaper brand after rival Kimberly-Clark Corp. challenged the campaign.

Details

Language :
English
ISSN :
00018899
Volume :
69
Issue :
48
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
1332880