Developing Better Public Policy to Motivate Responsible Environmental Behavior -- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species.

This article presents the author's views on the application of public policy, including social marketing, to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.