Cite
Must the underdog win? The moderation effect of product type in the underdog effect of brand stories.
MLA
Li, Yalin, and Min Zhao. “Must the Underdog Win? The Moderation Effect of Product Type in the Underdog Effect of Brand Stories.” Asian Journal of Social Psychology, vol. 21, no. 4, Dec. 2018, pp. 237–45. EBSCOhost, https://doi.org/10.1111/ajsp.12326.
APA
Li, Y., & Zhao, M. (2018). Must the underdog win? The moderation effect of product type in the underdog effect of brand stories. Asian Journal of Social Psychology, 21(4), 237–245. https://doi.org/10.1111/ajsp.12326
Chicago
Li, Yalin, and Min Zhao. 2018. “Must the Underdog Win? The Moderation Effect of Product Type in the Underdog Effect of Brand Stories.” Asian Journal of Social Psychology 21 (4): 237–45. doi:10.1111/ajsp.12326.