Cite
Understanding the trends of marketing research and its future directions: a citation analysis.
MLA
Sheoran, Monika, et al. “Understanding the Trends of Marketing Research and Its Future Directions: A Citation Analysis.” Bottom Line, vol. 31, no. 3/4, July 2018, pp. 191–207. EBSCOhost, https://doi.org/10.1108/BL-04-2018-0022.
APA
Sheoran, M., Kumar, D., Kumar, V., & Verma, D. (2018). Understanding the trends of marketing research and its future directions: a citation analysis. Bottom Line, 31(3/4), 191–207. https://doi.org/10.1108/BL-04-2018-0022
Chicago
Sheoran, Monika, Divesh Kumar, Vinod Kumar, and Deepak Verma. 2018. “Understanding the Trends of Marketing Research and Its Future Directions: A Citation Analysis.” Bottom Line 31 (3/4): 191–207. doi:10.1108/BL-04-2018-0022.