基于复数权网络的零售商品关联分析方法.

Retailers are facing with a variety of product information, how to help retailers access to effective commodity sales strategy effectively and accurately is an urgent problem. Based on complex network theory, this paper constructed a complex weighted network model of retail product association. Beginning with the relationship of retail product purchase in the consumer purchase record, retail products wrere nodes and the relationship of different product purchase wrere directed edge, and product sales volume wrere weights. And then, it calculated the node strength. Finally, it used the sales bill data from the K-commerce sites and supermarket to verify the algorithm. This study provided a reference basis for bundling sales, discount promotions and display layout strategies for E-commerce websites or large retailers. [ABSTRACT FROM AUTHOR]