The Search for the Next Kiwi.

Focuses on the efforts of exotic fruit growers in competition for mainstream appeal. Popularity of the kiwi when it was introduced to the United States in the 1980s; Percentage increases in U.S. sales of passion fruit, lychees, star fruit, and kumquats, according to a survey of grocery stores nationwide conducted by the Perishables Group; Growing popularity of niche varieties of oranges and grapefruits; Impact of the growth of specialty-food stores like Whole Foods Market and Wild Oats Markets on the increased demand for exotic fruits; Descriptions and tastes of the lychee, the cherimoya, the Maradol papaya, and the pluot; Evidence of conventional supermarkets offering exotic fruits.