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Newswire.
- Source :
-
Brandweek . 5/10/2004, Vol. 45 Issue 19, p6-12. 3p. - Publication Year :
- 2004
-
Abstract
- Presents news briefs related to marketing in the U.S. as of May 21, 2004. Campaign by Borden to bring back its Elsie the Cow brand icon; Decision of Tanger Outlet Centers to partner with Dreamworks Pictures in an online sweepstakes; Plans of McDonald's to showcase its commitment to balanced, active lifestyles and the ideals of the Olympic Games.
- Subjects :
- *MARKETING
*ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 45
- Issue :
- 19
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 13186185