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Schemas and Frames.
- Source :
-
Sociological Theory . Sep2018, Vol. 36 Issue 3, p244-261. 18p. - Publication Year :
- 2018
-
Abstract
- A perennial concern in frame analysis is explaining how frames structure perception and persuade audiences. In this article, we suggest that the distinction between personal culture and public culture offers a productive way forward. We propose an approach centered on an analytic contrast between schemas, which we define as a form of personal culture, and frames, which we define as a form of public culture. We develop an “evocation model” of the structure and function of frames. In the model, frames are conceived as material assemblages that activate a network of schemas, thereby evoking a response when people are exposed to them. We discuss how the proposed model extends, and clarifies, extant approaches, and consider new directions for future research. [ABSTRACT FROM AUTHOR]
- Subjects :
- *FRAMES (Social sciences)
*SOCIAL science methodology
*SCHEMAS (Psychology)
Subjects
Details
- Language :
- English
- ISSN :
- 07352751
- Volume :
- 36
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Sociological Theory
- Publication Type :
- Academic Journal
- Accession number :
- 131820724
- Full Text :
- https://doi.org/10.1177/0735275118794981