A inovação nos serviços como instrumento para a Inovação Social: uma visão integrativa.

Based on premises of the new field of studies proposed by the European Commission named as Social Innovation, the article examines the role of innovation in services as a tool for a more efficient attendance of social demands, through new forms of state and private intangible activities, in response to the complexity of the interrelationships and agents involved in this social objective. It presents concepts about the differentiated characteristics of innovation in services as a whole, and of specific innovation in social services. Then, it analyzes the theoretical aspects of organization and operationalization processes in social services. Finally, it examines the role of the new environment created by information networks in increasing the efficiency and effectiveness of attending social activities, mainly through innovation in services. [ABSTRACT FROM AUTHOR]