Publicidade e Discurso: um gesto de leitura sobre o discurso publicitário.

The purpose of this article is to present an excerpt of the reflections that we made about the advertising discourse, in our doctoral research in Letters developed at Federal University of Santa Maria (UFSM), in which we use the theoretical-methodological contribution of the Pecheutian Discourse Analysis as it has been developed in Brazil by numerous researchers. In this gesture of reading we present the problematization about the textualization of the politician in the advertising discourse considering the notion of discursive formation and the conditions of its production. [ABSTRACT FROM AUTHOR]