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Exploring supply-side network interactions in the visual art production process.
- Source :
-
Poetics . Aug2018, Vol. 69, p57-69. 13p. - Publication Year :
- 2018
-
Abstract
- Highlights • The supply-side of the art market comprises conceptual, production and distribution actors. • Supply-side actors engage in reciprocal sharing of activities, skills and resources. • Supply-side actors engage in networked interactions that serve as bases for value creation. Abstract This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-party support) conceptualise, produce and distribute their art works in the art market. Results indicate that the art product and the art production process is reliant on a range of mutually beneficial and reciprocal interactions that serve as bases for value creation in the art market. The paper concludes with a range of research opportunities for both academics and practitioners in the arts marketing context. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0304422X
- Volume :
- 69
- Database :
- Academic Search Index
- Journal :
- Poetics
- Publication Type :
- Academic Journal
- Accession number :
- 131608593
- Full Text :
- https://doi.org/10.1016/j.poetic.2018.04.002