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BMW Drives Car Fans Wild.
- Source :
-
Beijing Review . 4/22/2004, Vol. 47 Issue 16, p43-43. 1p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Interviews Ma Jinghua, senior manager of the public relations department of BMW Brilliance about the company's goals and strategies for the foreseeable future. Secret of BMW's success in the world's automobile industry; Estimated Chinese market for luxury cars; BMW's strategies in China in the long run.
- Subjects :
- *EXECUTIVES
*AUTOMOBILE industry
*MARKETS
Subjects
Details
- Language :
- English
- ISSN :
- 10009140
- Volume :
- 47
- Issue :
- 16
- Database :
- Academic Search Index
- Journal :
- Beijing Review
- Publication Type :
- Periodical
- Accession number :
- 13123771