DETERMINANTES DA INOVAÇÃO EM MICRO E PEQUENAS EMPRESAS: UMA ABORDAGEM GERENCIAL.

The article sought to evaluate the impact of management factors on the innovative capacity of micro and small enterprises (SMEs). A total of 315 SMEs were analyzed in Pernambuco in the period 2015- 2016. The following internal factors were considered: leadership, people management, information and knowledge, relationship with customers, relationship with society, results, age, and size. The innovative capacity was measured by the degree of sectoral innovation. The relationships were analyzed by means of multiple linear regression and data envelopment analysis. The results demonstrated that leadership, information and knowledge, customer relationships, and society positively influence innovative capacity and its efficiency. [ABSTRACT FROM AUTHOR]