Recycling the idea of race: socio-political agenda, transnational business culture, and diversity management in Brazil.

This article intends to contribute to the line of studies that critically addresses diversity management, bringing the Brazilian experience into the discussion. It aims to demonstrate how large Brazilian companies and transnational corporations operating in the country have been recycling the idea of race in order to cope with the greatest politicisation of debates on the racial issue within the Brazilian public sphere since the late twentieth century. This phenomenon is related to changes in the political actions of the black movement in Brazil, which since the same period has been absorbing the new socio-political agenda existing within the global network of anti-racism advocacy. This is an agenda in which two purposes have a central importance: the battle against racial inequality and the demand for affirmative action policies. The data presented in this paper are part of broader research in which, by means of the biographical method and the ethnographic fieldwork, the social trajectories and career paths of two generations of Brazilian black executives were analysed. [ABSTRACT FROM AUTHOR]